About the Gold Market in Kerala
Kerala imports more gold per capita than any Indian state, consuming an estimated 20-25% of India's total gold despite having only 2.7% of the population. This extraordinary demand is driven by two forces: deep cultural traditions that mandate extensive gold gifting at weddings, and massive NRI remittances from the Gulf nations where over 2 million Keralites work. Thrissur is called the 'cultural capital' and doubles as Kerala's jewellery capital โ it's the headquarters of Malabar Gold & Diamonds, one of India's largest jewellery chains. The state has the highest density of jewellery showrooms in India.